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The Cardinal Wiseman Catholic School

The Cardinal Wiseman Catholic School

Year 12 Public Relations Taster

On 5th of March 2014, a group of 20 students from Business and Media BTEC and AS classes went to the University Of West London PR Taster Day.

 On 5th of March 2014, a group of 20 students from Business and Media BTEC and AS classes went to the University Of West London PR Taster Day.

As we arrived at the University, we were welcomed by a member of staff who gave us a brief introduction to the University departments and subjects that they offer. We were taken to the School of Art, Design and Media PR department where we were greeted by Gloria Walker, a Lecturer and a Programme Leader in BA (Hons) Public Relations. She gave us a detailed analysis of the subject and explained that Public Relations, which has been taught academically for more than 100 years,  is all about promoting a positive reputation of an organisation. She told us why good opinion is important to stakeholders (group of people with invested interest in the company – could be employees, service users, customers, investors, suppliers etc) and how this is done through media relations, online campaigns and sponsorships.

The subject is a 3 year course, and in order to apply, the candidate would need a minimum entry requirement of a C in English and Maths at GCSE but also 280 UCAS points from either A Levels and/or BTEC courses. A variety of skills are also needed for the course , such as  good writing skills, creativity, communication skills, interest in current affairs, good problem solving skills, being able to work under pressure, interest in social media and popular culture. Each candidate needs to be an “all-rounder”.

The main aspect of the course that I found interesting was that it offered a variety of different modules that focused on both Business and Media.

After the presentation, we were put into groups with current 3rd year degree students who came in to help us with the tasks. We were presented with real life problems and had to come up with key marketing ideas for different cases. My group had to come up with marketing strategies for a Cancer Research campaign. At the end of the session we all had to present our ideas to the other groups, we even got some chocolates for our hard work.  

After lunch, which was provided by the University, we were taken on the tour of the building, which is currently partly under construction and from September will offer state of the art teaching facilities and a new accommodation block. It has a brand new gym and theatre as well as many bars and social areas for students to relax.

I found the whole day to be very productive and as a result, the University of West London PR degree has now made its way onto my list of possible courses that I would like to apply to at university.

Robbie Radisa,

Year 12 Media and Business student